Small Ag is more than a concept. It’s a movement. Rooted in the values of independence, sustainability, and community, Small Ag stands as our response to the industrial dominance of Big Ag
“SmallAg.com is our Interpretive Framework, the Catalyst that brings our Comprehensive Initiative to Life.”
Our Mission
Why Small Ag
“We’re advocates for Small Ag, which we define as the Independent–Family Farm Community and the Supply Chain that sustains them. Our focus is on the inherent opportunities within this sector—unlocking potential through collaboration, resource-sharing, and overcoming barriers to growth.”
Small Ag seeks to inspire a vibrant agricultural ecosystem where independent and family farms—and the industries that support them—can prosper. Our mission is to:
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Strengthen the Supply Chain: Align resources and partnerships to ensure independent farms have the tools to compete and excel.
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Empower Independent Farms: Equip farm owners with strategies to overcome stubborn obstacles, seasonal challenges and adapt to evolving market demands.
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Reshape Consumer Expectations: Promote the benefits of Small Ag’s sustainable, local, and high-quality offerings to create demand that aligns with these values.
By working with Small Ag, you’re stepping into a world of opportunity:
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For Farms: Achieving long-term resilience and profitability.
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For Communities: Strengthening local economies and creating jobs.
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For Consumers: Delivering healthier, fresher, and more ethical food options.
In a world where industrial-scale farming dominates the conversation, Small Ag provides a much-needed balance. It’s about returning to what matters:
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Community over Corporations: Prioritizing relationships between growers, suppliers, and consumers.
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Sustainability over Scale: Focusing on practices that nurture the land and the communities it supports.
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Quality over Quantity: Highlighting the superior flavour, freshness, and integrity of products grown carefully.
Small Ag Advantage
Small Ag Advantage
Think About This...
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The global food industry is worth $10 trillion, with $1.8 trillion in the U.S. alone.
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Canada’s slice of that pie is 1.2%, or roughly $120 billion.
If even 5% of the world's demand shifted from Big Ag to Small Ag, it would redirect $500 billion globally—including $90 billion in the U.S. and $6 billion in Canada—directly into the hands of independent, family-owned farming enterprises.
For the average U.S. farmer, this means an increase of $47,619 annually, and for the Canadian farmer (where there are more farms per capita), a $31,600 increase.