Characteristic of the Entrepreneurialize approach to business and/or property is that each undertaking is: 'opportunity centred'.  This means that an 'entrepreneurialize plan' does not favour one stakeholder over another.  Instead, the worthiness of every initiative serves and respects the needs of all its participants – i.e., the existing owner, a prospective buyer or a supportive investor.   Patrons, advisors, staff and community are also all represented in this equation. 

 

A prerequisite to 'harnessing' – or 'entrepreneurializing' an opportunity – is the exposure and validation of its perceived value.  This first seeks to draw out the obvious, concurrently adding the subtle elements of what may be 'innate' but is not yet exposed or developed.  Both are key to realizing an opportunity's whole value as in complete.  What follows is a thorough examination to not only reveal sometimes hidden shortcomings and market needs but also to determine who or what may influence the initiative and how.  By what means will expectations be met?  As creative research recognizes the depth and breadth of an 'opportunity' in its raw form, the strategic-development process considers how best to 'entrepreneurialize' it.  This focuses on structure and financial security and how an opportunity is made to prosper.

 

Furthermore, Entrepreneurialize Opportunity Corp. pays close attention to the 'conflicts' that arise when, at some point, divergent opinions clash.  This usually occurs when 'independent will', ordinarily a desirable attribute, stands in the way of the enterprise founders satisfying the 'growth' or 'return of capital' as demanded by those willing to financially support the initiative.  If not addressed at the outset, high expectation soon deteriorates to frustration, then disillusionment.  At that point, all involved are poorly served.